1610.Studio

1610.Studio Brand Video

We Help Service Enhanced E-Commerce Brands Win on YouTube.

We turn YouTube into a powerful sales engine for e-commerce brands. Our strategy boosts visibility, builds credibility, and establishes niche authority. We drive product sales and showcase your offerings to the right audience.

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Does This Sound Like You?

✅ You have a great brand, but not enough people know about it.

✅ You know YouTube is powerful, but your content isn’t driving the engagement or conversions you expected.

✅ You want to drive more sales, loyal customers, and repeat buyers.

✅ You’re investing in video marketing, but it’s not paying off.

You’re not alone... and we can help.

"Found them on YouTube and that led me to their site ... Have rarely seen a company work so hard to create an immaculate customer experience and pull it off."
“Videos give you all the answers you need to design and install your drip system ... I would give them 10 stars if I could!”
“Enjoy the videos that demonstrate each product. I find it very helpful.”
“Their YouTube videos were on point.”
"... Great how-to videos. Never needed to call customer service because everything just works."
"All the information available with the videos and guides is amazing...""
"My new favorite business! All the instructions videos ... We hook it up all according to the video we watched on their YouTube channel and everything worked first try"

Do you want more product reviews like this?

Join brands that are winning on YouTube.

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After years of working with e-commerce companies with YouTube, we’ve found that in-house marketers either toss YouTube into the basket with other social channels like Facebook, Instagram, or TikTok… or ignore it completely.

This is a HUGE MISTAKE.

YouTube isn’t a quick win. It’s a growth engine. The sooner you invest, the more your brand’s visibility, trust, and sales will compound year over year.

Social media can often be reduced to pure promotion and trendy fads that don’t last.

But YouTube is different than other social media platforms…

What makes YouTube different?

Similar to blog articles, media you produce on YouTube continues to pay dividends for years, sometimes decades after it’s uploaded.

Why YouTube should matter to you

YouTube is where you can reach any audience.

YouTube is the world's second largest search engine.

95%

In the US, 95% of internet users watch YouTube every week. And nearly 70% check in daily.

70% of U.S. shoppers use YouTube to research products before they buy.

And why does it matter for your marketing?

It’s the channel that keeps on giving

YouTube isn’t like other social platforms. It doesn’t only reward what you post today. It keeps working for you over time. That video we made two years ago? It’s still bringing in qualified traffic, leads, and yep, revenue. Every single day.

It’s a multi-channel and multi-format platform

From Shorts to Lives to Long-Form, and from Organic and Viral to Paid Ads and Influencer campaigns, YouTube supports a wide range of formats and strategies that help you meet your marketing goals. Whether you're focused on community building, conversion, brand awareness, lead nurture, or all of the above, it's all possible here.

Still want to launch or relaunch the other socials? No problem. All the video content can be easily repurposed to make an impact on Instagram, TikTok, and beyond. Nail your content strategy for YouTube, and you’ve basically nailed your overall content strategy.

It can be the source of all socials

OUR APPROACH

We make YouTube work for your brand.

Success on YouTube isn’t just about creating videos. It’s about strategy, execution, and long-term growth. We help e-commerce brands increase visibility, build credibility, and drive sales through data-driven content and expert production.

Most brands struggle to turn YouTube into a real sales driver. We solve that problem by focusing on four core pillars:

Strategic Content Execution – Every video should serve a purpose. We develop a YouTube strategy designed to increase visibility, build authority, and convert viewers into loyal customers.
Subject Matter Expert Positioning – The best people to showcase and provide excellent service for your products are the ones who know them best. Brand founders, product designers, and experienced team members can demonstrate expertise, educate customers, and highlight what makes your products stand out. We help you leverage their knowledge to build trust, increase credibility, and establish your brand as the go-to authority in your niche.
Audience & Sales Growth – Reaching the right audience is everything. Our data-driven approach ensures content ranks, engages, and drives real sales.
Monetization & ROI – Content should be an asset, not an expense. We optimize videos, calls to action, and engagement strategies to turn viewers into repeat buyers.

We handle everything from strategy to execution. Our team ensures your content is optimized, ranks on YouTube, and converts viewers into customers.

You can focus on growing your business while we take care of the rest.

Tired of being sold “hacks” or “ideas” that do nothing actually to help you make money?

We have a proven track record of actually getting it done.

When we start working on your YouTube engine, we get you results.

Ready to get the results you need?

SCHEDULE MY FREE STRATEGY CALL

So… how does growth on YouTube actually happen?

💤 Stagnant... No Growth
Most e-commerce channels start here. Random content with zero long-term strategy leads to flatlined views, wasted ad spend, and minimal brand impact.

🌱 ➡️ 🌲 Build an Evergreen Growth System
We create a consistent, repeatable content strategy on YouTube. It is a process that turns every video into a perennial asset, bringing in customers long after it goes live.

🔄 Repeat the Process
Data-driven insights guide each new upload. We refine topics, optimize calls to action, and iterate on what works so your channel never stops improving.

📈 Compound Growth
Momentum builds as each piece of content supports the next. This is not a one-time spike but rather exponential growth that keeps scaling your sales and brand visibility.

Don't Settle for Random Bursts of Content

Most e-commerce brands hire full-service production companies or freelancers who produce spurts of videos with no strategy or consistency. The result is wasted budget, low returns, and no long-term impact on sales.

Typical Video Production

No clear strategy to increase authority and sales
No long-term audience-building approach
One-size-fits-all content with no brand differentiation
Focus on views and engagement, not business growth
Great for paid ad or promotional campaigns
Pretty videos

1610 Studio YouTube Video Production

Develops YouTube strategies designed to grow e-commerce brands
Optimizes content for sales, credibility, and niche authority
Provides clear analytics and transparent performance tracking
Builds long-term visibility and customer trust through expert-driven content
Proven results, like a 60% YoY increase in targeted audiences for Drip Depot

Showcase Public Support for Your Brand

YouTube comments are an open forum where viewers can see how you back your products in real time. This transparency builds trust, demonstrating that you address questions and concerns head-on.

Why YouTube Comments Matter?

After seeing the comments above… I think you understand why. But just in case you don’t, or need to share some points with your shareholders, here are some reasons why comments YouTube’s secret weapon for brand authority:

Social Confirmation: Satisfied customers share positive experiences, boosting your credibility.
Real-Time Engagement: Prospective buyers see you actively supporting your products and answering inquiries.
Authentic Q&As: Address specific scenarios or frequently asked questions in real time. These live in the public domain, acting as a helpful resource for others with similar concerns.
Community Building: Comments become a place where fans and potential customers connect around your e-commerce brand.

Make It Personal

We offer a comment reply service to ensure no one goes unanswered. However, we encourage your subject matter expert (SME) to jump in as well. When your SME personally responds, it shows prospective customers there is a real person behind the brand who cares about their experience. This fosters deeper trust and a stronger relationship with your audience.

Selecting the Right On-Camera Expert

We collaborate with your leadership team to identify an internal subject matter expert who can authentically represent your brand. The best candidate is someone who:

Understands your products and customers at a deep level
Communicates clearly and is open to new challenges
Reflects your brand’s values and style
Has a genuine willingness to be on camera and learn new skills

Not sure it’s possible? We have a fool-proof system to onboard your expert…

The H.O.O.K. System

A signature onboarding method by 1610 Studio to transform your subject-matter experts into compelling on-camera talent.

H – Human Connection
Personalized Coaching

We help your expert feel confident on camera through body language, tone, and audience connection strategies that build trust and comfort.

O – Optimize Retention
YouTube Retention and Pacing

We teach pacing, structure, hooks, and teases to keep viewers watching until the very end.

O – Own the Ask
Crafting Effective CTAs

Your expert learns how to naturally deliver calls to action that feel authentic and drive meaningful results.

K – Keep it Professional
Scripting and YouTube Etiquette

We guide them through scripting and delivery to ensure every video aligns with your brand voice and YouTube’s best practices.

In-house Expert Success Story: Adam at Drip Depot

Adam was already a Senior Customer Service and Inside Sales Representative with a strong rapport with customers. But he had never been in front of a camera before.

Our coaching gave Adam the confidence to speak authoritatively, engage viewers, and maintain Drip Depot’s brand integrity on camera.

This process not only streamlines video creation, but also ensures your on-camera expert becomes a powerful voice for your e-commerce brand.

By focusing on Adam’s expertise and enthusiasm, we produced over 100 videos that have reached 3+ million views and have generated hundreds of thousands of dollars in sales.

Maximize Your YouTube Impact Without Losing Sight of Your Other Marketing Channels

We specialize in producing, managing, and growing your brand’s YouTube presence. Our done-for-you model covers strategy, SEO, copywriting, thumbnail design, and video production.

We also coach a subject matter expert from your team to be the face of the channel, which adds authenticity and builds audience trust.

Find performance ads without the production budget.

No more wasting time and money producing an Ad that doesn’t convert.

YouTube content that overindexes can be easily converted into Paid YouTube Ad campaigns that have already been tested to work on the platform.

Why Pay $7K+ Per Month for YouTube?

Long-Term ROI: YouTube content has a longer shelf life than social ads or emails. Videos stay searchable (on Google, too) and keep driving traffic and leads.
High-Intent Audience: Viewers on YouTube are actively searching for solutions, making them more likely to convert.
Brand Authority: Establish your company as a go-to resource. When your SME leads the discussion, it positions your brand as the expert.
Strategic Focus: While we handle your YouTube channel, you have more time to invest in other marketing channels.
Content Asset Library: Each video can be repurposed into blogs, social media posts, paid ads, newsletters, and sales materials. Your YouTube investment fuels your entire marketing ecosystem, saving time and budget.

Retainers and Per-Project Options

Monthly Retainer: Consistent uploads, strategic planning, optimization, and on-camera support for your SME.
Per-Project Partnerships: Ideal for product launches or seasonal campaigns.

Before

After

“Why haven’t we been doing this in house?”

Probably because you’ve been hyper-focused on delivering an exceptional product to your customers…

That’s why we do what we do: to help you continue delivering an exceptional product to an evergrowing customer base.

Work alongside our YouTube specialists to create engaging, on-brand videos that drive real business growth while you stay in control of your overall marketing strategy.

SCHEDULE MY FREE STRATEGY CALL

But how do you know what the best video ideas are?

We have a content idea team that serves up ideas based on hours of research in your niche.

Our content idea team has a formula to to find the best topics, thumbnails, and titles that will help you get leads for your business.

How Can Video Strengthen Your Competitive Moat?

1. Content = Compounding Trust

You’re not just selling products… you’re becoming the trusted guide. Every tutorial, comparison, or educational piece makes customers more likely to:

Come back to you for future purchases
Recommend your brand, not just the product

That trust is hard to copy, and it grows over time.

2. Defensible SEO Authority

Videos embedded on product pages and ranking on YouTube/Google create a dual-front SEO defense.

Competitors can copy product listings or ads, but they can’t clone your content’s age, engagement, or domain trust.
It’s cheaper and more sustainable than paid ads, which erode margin moats.

3. Switching Costs via Ecosystem

If your videos teach customers how to install, maintain, or optimize products from your catalog, they become invested in your ecosystem. That makes them less likely to switch to a no-name brand on Amazon, even if it’s cheaper.

4. Emotional Moat through Personality

Your style, voice, and presence create a personality moat. Competitors may have similar products, but they won’t have you… Your tone, delivery, and vibe build familiarity and loyalty. That’s sticky.

5. Content as a Pre-Sales Barrier

When you proactively answer complex or compatibility questions through video, you reduce your return rate, increase conversions, and raise the bar for competitors who lack educational content. You’ve effectively created a higher entry-level cost for your niche.

Coaching to Self-Produce

You already own one of the most powerful tools in modern marketing: your phone.

The bigger issue? Most companies—even ones with full marketing departments—overthink video. I’ve seen large eCommerce brands stall on content creation, not because they lack budget, but because they’re trying to outsource every piece. That model doesn’t scale. Not for social. Not for YouTube. Not for trust-building.

The solution?
Build internal video capability. Teach your team to self-produce simple, effective videos with just:

A smartphone
A clip-on lav mic (~$20)
A clear, helpful message

Why audio matters:
A Google/YouTube study found that 84% of viewers value good audio over good video. Visuals can be scrappy. But if your sound is bad, your audience is gone in seconds.

Still skeptical? Netflix has released multiple films shot entirely on iPhones. If they can trust mobile footage for global distribution, your how-to or product demo can absolutely hold up with the right setup.

I’ve coached teams on exactly this: how to produce authentic, engaging videos without the crew, the gear, or the overthinking. More on that here.

Short-Form vs. Long-Form: What Should You Focus On?

TikTok, IG Reels, and YT Shorts are all the rage in 2025. It makes you think that shorts are a no-brainer, maybe even the priority for reaching new audiences.

While shorts are an exciting place where reaching eyeballs can seem easy, you must consider a few things before prioritizing shorts.

There’s no one-size-fits-all answer. Your strategy depends on your:

Average ticket size
Sales volume
Customer buying journey
Niche complexity

But here’s our general rule:
If you can afford it, short-form content should be part of your strategy. However, in most cases, shorts should not be your only approach.

When Long-Form Wins:

High-ticket or technical products
Complex objections (compatibility, installation, value stacking)
SEO opportunities (how-tos, product comparisons, demos)

When Short-Form Is a Must:

Products that benefit from visual appeal or trend surfing
Brands targeting younger, mobile-first audiences
Content strategies relying on reach, not just retention

What we recommend:
Use long-form videos to build authority and close buyers, then slice them into shorts to hook attention and feed the algorithm.

Video Is a Force Multiplier

Video isn’t just content. It’s leverage across your entire customer experience.

Used intentionally, it becomes a knowledge base, a conversion engine, and a retention tool—all while scaling support without adding headcount. When you plug it into key parts of the customer journey, it transforms how people engage with your brand:

Editorialized Video Libraries
Create curated video hubs that feel more like media experiences than product catalogs. Customers explore and learn at their own pace.
Smart Product Page Embeds
Install guides, troubleshooting tips, and explainer clips placed exactly where people pause or hesitate. This lowers returns and lifts conversions.
Automated Post-Purchase Flows
Link specific videos to automated email or SMS campaigns based on what the customer just bought. It’s proactive support that builds trust.
Category-Level Video Guides
Help customers quickly narrow down choices when there’s too much to choose from. Especially powerful in high-SKU environments.
Convert Clips to GIFs
Turn short video moments into looping GIFs for how-to pages or next to product copy. It’s a simple way to show, not just tell.
QR Codes on Packaging
Replace bulky instructions with a small QR code. One scan takes your customer to a tailored video showing exactly how to set up or use what they just bought. It reduces confusion and adds polish to your unboxing experience.
Video doesn’t just improve the buying process. It enhances every step before, during, and long after the sale.

We don’t work with just anyone, and that’s intentional.

Our services are designed for e-commerce companies with the revenue to justify the spend and capitalize on the growth. If you're not already generating enough monthly revenue to make this a smart investment, you're not ready — and that's okay.

Below are our service tiers, each mapped to the revenue levels that make sense. No fluff, no guesswork — just a clear path to building a high-performing content engine.

Tier	What’s Included (monthly)	Monthly Cost	Min. Annual Revenue
Studio Stack Strategy + guidance	• 30‑day content calendar • Two 90‑min coaching calls • Thumbnail & title feedback (4 uploads)	$4,000	$5 M
Channel Engine Growth‑driven channel ops	• Everything in Studio Stack • 1 on‑site shoot day • 2 long‑form videos (6‑8 min) • 4 vertical edits • Monthly KPI dashboard	$8,500	$10 M
Content Machine Hands‑off, high‑performance YouTube	• Everything in Channel Engine • 2 on‑site shoot days • Publishing & community management • IG Reels & TikTok syndication • Quarterly C‑suite creative audit	$12,000	$20 M

About 1610 Studio

1610 Studio was founded in July of 2022 by me, Alex McIntosh.

My journey with YouTube started over 15 years ago.

I’ve learned what makes people click, what keeps them watching, and most importantly, what turns views into revenue.

I started YouTube at 12, making goofy videos. By 13, I had two tech channels. Both eventually failed, but I learned what makes people click.

Then came a successful gaming blog and YouTube channel, but when the game lost popularity, so did my audience. I pivoted, trying to cover more games, but it flopped.

So I regrouped.

Photography became my next passion, and I grew to 13K+ followers, got featured on large photography accounts, and even made some money selling prints and doing photoshoots.

But still, I couldn’t crack the code to real revenue. Another dead end.

Then came music videos… One hit over 300K views.

But again, no clear path to sustainable income.

That’s when I made a critical shift. Instead of chasing creative projects for the sake of art, I started focusing on what actually drives revenue.

That shift led me to YouTube marketing for businesses… And to be specific, e-commerce businesses.

I helped a niche online retailer grow to 27K+ subscribers and millions of views. Not just for brand awareness… but to drive real sales.

Now, I help e-commerce businesses grow on YouTube, turning views into serious revenue.

If you’re ready to stop guessing and start scaling, let’s talk.

Book a free strategy call.